Our vision is to be recognized as a preferred provider of high-end technological solutions for the UAV market, and to be the most attractive UAV development and manufacturing company - the one that everyone wants to work with, buy from, or own shares in.

Bluebird's guidelines:

• Present technological innovative solutions for existing requirements
• Develop independent manufacturing capabilities for higher cost-effectiveness
• Establish strategic partnerships for higher effectiveness and shorter TTM
• Provide the customers with 'end to end' solutions
• Execute daily test flights to increase the systems' maturity
• Demonstrate the product's performance in the field, not by 'slideware'
• Strengthen Customer Commitment by better understanding their needs, leveraging our expertise to meet these needs and exceeding their expectations
• Position ourselves competitively as a market leader with expertise in selected technologies
• Maintain commitment to staff development processes that recruit, nurture and retain the best people and further develop their expertise